India’s leading SUV manufacturer, Tata Motors, has launched a thrilling new variant in its flagship SUV lineup — the Adventure X Persona for both the Harrier and Safari. Packed with segment-first features, bold styling, and off-road capability, this new avatar delivers the perfect blend of performance, technology, and adventure — all at an exciting price point starting at ₹18.99 lakh.

What Makes the Harrier & Safari Adventure X So Special?

The Adventure X Persona is designed for those who crave more than just mobility — it's made for those who seek a lifestyle of exploration, bold design, and intelligent features. Here’s what makes it stand out:

🛠️ Top Features in Adventure X:

1. ADAS with Adaptive Cruise Control (AT)

2. 360° HD Surround View Camera

3. Trail Hold EPB with Auto Hold

4. Multi-Terrain Response Modes – Normal, Rough & Wet

5. Land Rover-inspired Command Shifter (AT)

6. 26.03 cm Ultra-View Twin Screen System

7. Ergo Lux Driver Seat with Memory & Welcome Function

8. Trail Sense Auto Headlamps & Aqua Sense Wipers

9. Multi Drive Modes – City, Sport, Eco

These features are rarely seen at this price point, offering a class-leading experience in the high SUV segment.

Power & Performance – Born for Adventure

Both Harrier and Safari Adventure X are powered by the 2.0L KRYOTEC diesel engine, built on the rugged and proven OMEGARC platform derived from Land Rover’s D8 architecture. This makes them ideal for both city drives and challenging off-road conditions.

1. Harrier Adventure X features R17 Titan Forged Alloys and the signature Harrier mascot

2. Safari Adventure X boasts R18 Apex Forged Alloys with its iconic brand mascot

Distinctive Designs & Interiors

Each Adventure X model gets its own exclusive styling:

🖤 Harrier Adventure X:

1. Rugged Onyx Trail interiors

2. Black leatherette seats with rich tan accents

🟤 Safari Adventure X:

1. Elegant Adventure Oak interiors

2. Tan oak-inspired leatherette with a sculpted dash

Both interiors are designed to offer a premium feel with a bold attitude, crafted for those who seek comfort without compromising on rugged capability.

Adventure X Pricing (Introductory, ex-showroom Delhi):

Note: Prices valid until 31st October 2025

A New, Smarter SUV Line-Up

Along with the Adventure X, Tata Motors has reimagined the entire Harrier and Safari range, introducing new personas like Pure X and Fearless X, ensuring there’s a perfect SUV for every kind of buyer. The updated line-up focuses on:

1. Smarter feature sets

2. Streamlined trims

3. Enhanced value proposition

4. More color and customization options

🗣️ Official Statement from Tata Motors

“The Harrier and Safari have always represented more than mobility — they symbolize status, adventure, and purpose. With the Adventure X, we modernize these icons with precision-crafted design and intelligent capability — while offering more value than ever before,” said Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd.

Who Should Buy the Adventure X?

1. SUV buyers looking for a rugged yet refined vehicle

2. Those who want premium features at a competitive price

3. Adventure lovers and off-road enthusiasts

4. Families seeking comfort, safety, and space

5. First-time Tata SUV buyers seeking maximum value

Final Thoughts

With the launch of the Adventure X Persona, Tata Motors has once again raised the bar in the Indian SUV market. Whether you're an urban explorer or an off-road enthusiast, the Harrier and Safari Adventure X offer unmatched features, power, and rugged luxury — making them the smartest SUVs to buy in 2025.